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DayOner Program

The DayOner Program

For the ones who believed before the world caught on.

What Is a DayOner?

A DayOner isn’t just a follower — they’re the reason we exist. They were here from the first drop, backing the movement before it had a name. DayOners are the ones who get it. Who live it. Who rep it without asking for anything in return.

Now, we’re giving them the mic.

What DayOners Do

  • Rep the brand in their city, gym, or scene for six months
  • Get early access to limited drops
  • Share exclusive content, product teasers, and behind-the-scenes footage
  • Host meetups, training sessions, or content shoots with local crews
  • Speak directly into what’s next — from gear to collabs

What They Get

  • Early Access: First in line for drops — even the unreleased stuff
  • Custom Gear: Exclusive DayOner kit
  • Discount Codes: For them + their circle
  • Creative Control: Input on design, content, even collabs
  • Shoutouts: On our socials, site, and at events
  • Gear: We'll stock you up with fresh gear every month 

How to Join

Spots are limited. Always.

We hand-pick DayOners based on:

  • Community impact
  • Grit and attitude
  • Content and style
  • Belief in what we’re building

You can apply, or be invited. Either way, don’t come if you’re not about it.

                     See you at the top

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