What Is a DayOner?

A DayOner isn’t just a follower — they’re the reason we exist. They were here from the first drop, backing the movement before it had a name. DayOners are the ones who get it. Who live it. Who rep it without asking for anything in return.

Now, we’re giving them the mic.

What DayOners Do

• Rep the brand in their city, gym, or scene for six months
• Get early access to limited drops
• Share exclusive content, product teasers, and behind-the-scenes footage
• Host meetups, training sessions, or content shoots with local crews
• Speak directly into what’s next — from gear to collabs

What They Get

• Early Access: First in line for drops — even the unreleased stuff
• Custom Gear: Exclusive DayOner kit
• Discount Codes: For them + their circle
• Creative Control: Input on design, content, even collabs
• Shoutouts: On our socials, site, and at events
• Gear: We'll stock you up with fresh gear every month 

How to Join

Spots are limited. Always.

We hand-pick DayOners based on:

• Community impact
• Grit and attitude
• Content and style
• Belief in what we’re building

You can apply, or be invited. Either way, don’t come if you’re not about it.